Younger Push Mayor & Youngor Hemp Family And Other Five Brands

• By Cali Shaye
• Hemp Clothing/Jewelry
• 13 years ago
• 1

This year’s China International Clothing & Accessories Fair (CHIC2010), the Chinese garment industry leader Younger move unexpectedly, suddenly launched a five brands: MAYOR & YOUNGOR, YOUNGORCEO, GY, “hemp family,” and Hart Schaffner Marx.

    It is the upholding of national brand Youngor it? If you answered “YES”, the answer correct; If the answer is “NO”, the answer is not bad. This is the puzzled people of “Younger brands art.”

    Younger has not changed. MAYOR & YOUNGOR, YOUNGORCEO, GY comes from the breakdown of existing Younger brands, respectively, for public servants, business people, young and trendy crowd, aim to further the brand positioning, style and content to create a distinct personality; the “Han Ma family “is a self-developed green Youngor new products, representing more emphasis on originality, focus on the” China element “Younger. WU Hai-known fashion designer explains: “Han, on behalf of our original Chinese; Ma, on behalf of natural pollution-free green products; family, on behalf of Youngor offer the world a harmonious, warm, sustainable development home. ”

    Younger changed. Conquer the world one of the original brand, has now become a multi-brand, even more surprisingly, the introduction of the letter of the foreign Youngor brand Hart Schaffner Marx (hartmarx), is a leader in the United States Men and the flagship brand.

    It is understood that this new brand strategy Youngor behind the brand is an independent studio 5. Younger road to explore the brand, from its business philosophy: first to make a brand strong, thick trunk, deep roots, to Cha and more; the trunk is not rough, the brand has become diversified risky. Younger public statement is: “30 years, despite the Younger brands have only one, but the company has been branded a solid foundation for the diversification of doing the work. Youngor do first shirt, then they do suit They have done the first comprehensive market share. Men are installed to establish clear market advantage, the Younger further market segments, extending product lines, we have introduced T-shirts, sweaters trousers, coats, ties, sportswear, etc. Men’s clothes. Today, the brand unveiled the five years is actually hard work of Accumulate. ”

    In fact, the head of Li Rucheng Youngor is no longer confined to such diversity of thinking. “We are now considering a higher level of industrial upgrading, from technology-intensive enterprises turned to the creative arts.” Therefore, Youngor invested 5 million yuan Ren Cai education fund set up specifically to train outstanding designers, while and the People’s University, Donghua University and other school-enterprise cooperation, personnel training program is under way. Li Rucheng said that 10 years Younger to train 100 excellent, professional and creative design talent, the Younger from the world’s largest factories into a creative world of art creation.

    To really go to the world, we must have global culture of thinking, it appears Li Rucheng have to understand this truth. So he said, China to the world, to do a century brand, do an international brand, not only the issue of capital, but also have a common culture, and complex culture of China to integrate into the world, we must integrate into the world culture, so that Youngor to the world and become global brands.